What about if people said that you were inefficient and obsolete? In a recent survey by a strategic brand and marketing company called Prophet they interviewed 5,000 US consumers. The question they had was; what businesses do you see as …
What would you think if your business was classified as not adapting to change? Read more »
For years I’ve been speaking about how effective writing will draw attention to your advertising. At long last I can use an example from every day life. A man named Weh-Ming Cho who lives in Eastern Canada used his writing …
What does it take to get the attention of prospective buyers? Read more »
What a sad situation for that business. If you have competitors who want to compete on price it is time for you to re-invent your business. I speak from a personal perspective on this. Almost 30 years ago I was …
Have you ever seen a company advertising that they ‘will not be undersold’? Read more »
Congruency is the state achieved when there is agreement and the coming together for a purpose. Recently I read article about a person who spoke to a large group of professionals. The speaker said some words that made no sense …
Have your daily and weekly challenges decreased your self-confidence? Here is an excerpt of a November 28, 2011 article in the Harvard Business Review by Leslie Pratch (a clinical psychologist). She wrote that “Self-confidence is one of the elements of …
Has this past year challenged you and your actions? Read more »
I know that I could do more, but thankfully my admission the first step to my improvement. We humans have such a great ability to make blame others for what is happening in our lives. We make excuses when things …
I believe that the majority of people enjoy stories that are interesting. So why don’t we tell business stories that are interesting? Is it that we think that people will be bored hearing our stories? Or is it that we …
I find it interesting how our thoughts have changed about tattoos over the years. Years ago it was mainly sailors that had tattoos. Then it appeared to be a form of rebellion. Now it has become more main-stream. These tattoos …
How do you feel about the tattoos that adorn the people you meet? Read more »
That is awake from the self-imposed sleep that the majority of business owners are in. According to MRI’s Survey of the American Consumer in 2009; 75.1% of women identified themselves as the primary shoppers for their households. Yet I wonder …
When are business owners and marketers going to wake-up? Read more »
If you are, you need to remember what Will Rogers said many years ago; “If you’re riding ahead of the herd, take a look back every now and then to make sure it’s still there.” I know that business is …