This issue came to light the other day when I got an e-mail from a friend of mine. We were discussing what took place regarding a business situation. He said that ‘at least’ ___ happened. The terminology ‘at least’ scares …
Yes it is so powerful that it can kill a business. Especially the ones that discount! Let me give you an example. If your net profit before tax is 20% and you give a discount of 10% you are taking …
If you are I hope you are aware of these facts; Major companies with large bank accounts and volume purchasing are the winners with this strategy. If you want to compete with the Wal-Mart’s of the world it is only …
In the 60’s, 70’s and 80’s it appeared that sales was all about going in a making a ‘quick’ buck. Over the past 20 plus years things have changed. There is more competition and many businesses are focused on selling …
Recently a very prominent company stated that one of the most valuable sales tools is a concise, interesting sales pitch. My concern is that if ‘it’ sounds like a pitch you’ve lost the sale already. When you are introducing what …
Well ‘out of touch’ may be harsh, but unaware of how to promote their business more effective is right on. The reason I write ‘out of touch’ is because the other day I saw an ad in our local paper …
Is it true that many business owners are out of touch? Read more »
These questions may be some of the most important questions you could ever ask yourself. The reason I write that is because you will find out more about the future success of your business. The answers will also tell you …
Here are 5 simple actions that can transform your business from where it is today to where you want it to be. They are; Get out of your office and see the people. Be aware of who you are …
Did you know that there are five ways to transform you or your business? Read more »
Of course there is, but are you doing it properly? I remember a sales course years ago that said when you go into someone’s office you should find something interesting to talk about. Years later I walked into a business …
Is there a need to develop rapport when you meet a potential client? Read more »
I hope you found my subject line intriguing? This is because what I am going to address today is very important to each and every business. It is the difference between mechanical marketing and expressive marketing. Mechanical marketing uses tricks, …