Let me tell you about a personal incident. Yesterday I decided to change my Personal Identification Number on one of my credit cards. Instead of doing it on line I decided to call their 800#. Of course it is all …
The branding I am talking about is how you are remembered due to your marketing. Let me give you a few examples. These come from the internet and from local fliers or newspapers. The first one asserts “10% off any …
This has happened to the best sales people in the world. But what can you do about this? First of all you need to be aware that as you see yourself is how you will act. So if you are …
Has there ever been a time when you felt that you weren’t as good as you used to be? Read more »
‘Of course they don’t!’ you are saying. Let me give you an example. When prospects come into an automobile showroom there is a high uneasiness factor. One of the reasons is because of the layout of most dealerships. After you …
Do prospects dread their buying experience from you? Read more »
The facts I am talking about are based on the answers you get to your questions. I have found that recently many people tend to live on the periphery of life. That is on the side-line of life. They don’t …
I am not talking about the value of your business. I am talking about value for your customer. The value that I am writing about is more than they buy the product or service and you deliver. This value consists …
I know this due to two recent events. Last year we had our backyard landscaped. I was so pleased with the work that I gave the owner of the company some drawings as to what we wanted to consider doing …
Did you know that there are two ends to the customer service spectrum? Read more »
For years many provinces in Canada and states in the United States of America have used slogans on their license plates. Recently a province in Canada New Brunswick decided that it didn’t like the slogan on their plates. The slogan …
Well you are not alone! According to Yankelovich Partners, 65% of the people they survey felt constantly bombarded with too much marketing and advertising. The key question for me is why do people feel that way? I am going to …
Have you felt that you are being bombarded with too much marketing? Read more »
This window of opportunity is every time someone comes to your store/office. The other day I was in an art gallery store in a different city. As my daughter and I walked in the store a lady approached us and …
This is a window of opportunity are you taking advantage of it? Read more »