Recently a very prominent company stated that one of the most valuable sales tools is a concise, interesting sales pitch. My concern is that if ‘it’ sounds like a pitch you’ve lost the sale already. When you are introducing what …
Well ‘out of touch’ may be harsh, but unaware of how to promote their business more effective is right on. The reason I write ‘out of touch’ is because the other day I saw an ad in our local paper …
Is it true that many business owners are out of touch? Read more »
These questions may be some of the most important questions you could ever ask yourself. The reason I write that is because you will find out more about the future success of your business. The answers will also tell you …
Here are 5 simple actions that can transform your business from where it is today to where you want it to be. They are; Get out of your office and see the people. Be aware of who you are …
Did you know that there are five ways to transform you or your business? Read more »
Of course there is, but are you doing it properly? I remember a sales course years ago that said when you go into someone’s office you should find something interesting to talk about. Years later I walked into a business …
Is there a need to develop rapport when you meet a potential client? Read more »
I hope you found my subject line intriguing? This is because what I am going to address today is very important to each and every business. It is the difference between mechanical marketing and expressive marketing. Mechanical marketing uses tricks, …
This is a very important question you need to answer. This is because there are in my opinion 4 types of idea adapters or buyers. Depending on your product or service you really need to know who these idea buyers …
Who are you trying to appeal to with your marketing? Read more »
Over the years I’ve come across what I consider interesting questions. I call them interesting questions because they caused me to think about the way I do business. What follows are 9 questions that should help you grow as a …
If you run a top-notch company you probably do have client numbers. The key question though is – do you treat your client’s like numbers? How much do you know about your client’s? Do you know their hobbies? Do you …
Do you think it is your product or service? I hope not! That is because the customer is the king, queen and all their children. It has been said for years that in order to market effectively you need to …
What is more important your product/service or your customer? Read more »