Of course there is, but are you doing it properly? I remember a sales course years ago that said when you go into someone’s office you should find something interesting to talk about. Years later I walked into a business …
Is there a need to develop rapport when you meet a potential client? Read more »
I hope you found my subject line intriguing? This is because what I am going to address today is very important to each and every business. It is the difference between mechanical marketing and expressive marketing. Mechanical marketing uses tricks, …
This is a very important question you need to answer. This is because there are in my opinion 4 types of idea adapters or buyers. Depending on your product or service you really need to know who these idea buyers …
Who are you trying to appeal to with your marketing? Read more »
Over the years I’ve come across what I consider interesting questions. I call them interesting questions because they caused me to think about the way I do business. What follows are 9 questions that should help you grow as a …
If you run a top-notch company you probably do have client numbers. The key question though is – do you treat your client’s like numbers? How much do you know about your client’s? Do you know their hobbies? Do you …
Do you think it is your product or service? I hope not! That is because the customer is the king, queen and all their children. It has been said for years that in order to market effectively you need to …
What is more important your product/service or your customer? Read more »
If you can’t answer that, how can your staff perform at a high level? If your company doesn’t stand for anything, what do you think the reputation of your company is going to be? Let me give you an example; …
According to the Greek Philosopher Socrates it is, but let’s look at this more closely. Do you wonder or question why someone did not buy from you or do you just ignore it? I hope that you would question why …
“How come it is so difficult to leave comments on your blog?” Yes these may be your thoughts after I requested that you leave comments to a commercial I wrote about last week. As my blog source has stated – …
Are there some parts of your business that cause frustration for your clients? Read more »
Often we stop to view ads that are really cute or exciting. They may attract us, but do they get us motivated enough to go out and buy the product or service? I mention this because it is only through …
Does this T.V. ad sell you on buying the product or just amuse you? Read more »