Do you think it is your product or service? I hope not! That is because the customer is the king, queen and all their children. It has been said for years that in order to market effectively you need to …
What is more important your product/service or your customer? Read more »
If you can’t answer that, how can your staff perform at a high level? If your company doesn’t stand for anything, what do you think the reputation of your company is going to be? Let me give you an example; …
According to the Greek Philosopher Socrates it is, but let’s look at this more closely. Do you wonder or question why someone did not buy from you or do you just ignore it? I hope that you would question why …
“How come it is so difficult to leave comments on your blog?” Yes these may be your thoughts after I requested that you leave comments to a commercial I wrote about last week. As my blog source has stated – …
Are there some parts of your business that cause frustration for your clients? Read more »
Often we stop to view ads that are really cute or exciting. They may attract us, but do they get us motivated enough to go out and buy the product or service? I mention this because it is only through …
Does this T.V. ad sell you on buying the product or just amuse you? Read more »
Have you been tracking the results of your advertising and promotion? If you haven’t – you are acting like you are independently wealthy and can afford to throw money around. Many small business owners are very busy just trying to …
Do you know if you are using the right media to reach your potential customers? Read more »
Eyesight sees the shapes and surfaces of things and people. Insight probes the heart of the matter. The heart of the matter is the core, the main reasoning for the situation or concern. Let me give you an example. Someone …
If you don’t have the proper perspective of what fear is you are finished before you start. A number of years ago I developed an acronym for the word FEAR. It was; Funny Emotion Arresting Results. The mind has a …
When I think about the word integrity I am reminded of a quotation by a Nigerian writer named Chinua Achebe. He once said, “One of the truest tests of integrity is its blunt refusal to be compromised.” So how are …
Does integrity imply your strength of character? Read more »
I know that you are so busy that you have not had time to even start to consider this. Maybe the following link to a Consumers Reports’ survey will open your eyes about what is going on – maybe in …
Have you thought about evaluating your customer service? Read more »