I call this your Unique Buying Points. It is different than a unique selling proposition (u.s.p.). The unique selling proposition was first proposed in the early 1940s as a theory to explain a pattern among successful advertising campaigns that convinced …
What makes your business unique from the clients perspective? Read more »
In Greek mythology Icarus and his father Daedalus were jailed on an island. Daedalus was very clever and he created wings out of feathers and wax. The two of them attempted to fly off the island using these wings. Daedalus …
Are you going to follow Icarus in your business actions? Read more »
Recently I went to a seminar and a number of the speakers began using a particular abbreviation. At first I tried to figure out what foreign language they were speaking. I thought, “Why the abbreviation?”. For me this was frustrating …
It was the coldest winter ever. Many animals died because of the cold. The porcupines, realizing the situation, decided to group together. This way, they covered and protected themselves; but, the quills of each one wounded their closest companions even …
It was the coldest winter ever. Many animals died because of the cold. The porcupines, realizing the situation, decided to group together. This way, they covered and protected themselves; but, the quills of each one wounded their closest companions even …
That is what greeted me at a local big box store the other day. My first indication was to look at it humorously by stating, “No your not, the sign in your window says open.” The employee was not happy …
This is an area that many people think that they have to continue the ‘look at me’ or ‘look at our company’ talk. Well don’t think that way. Remember people don’t care how much you know until they know how …
After you’ve introduced yourself, what do you do? Read more »
This is a question that has been asked by many business gurus over the years, especially Michael Gerber of ‘The E-Myth’ books. The reason I bring this up is that recently a business friend came up to me and stated …
In other words; how do you describe what you and your business products and services do for your clients? Do you say, “I’m in the __ business.” This has been my fall-back for many years, especially when I am not …
This is one thing that all businesses strive for, I think. You may wonder why I state that. I write that because last week a friend of mine referred me to a lawn care company. He had a good relationship …