How balanced are you in life?
As we start this New Year, there is a tendency to get overly focused on business goals. Come with me as I explore some other options. We must remember that work is only one of 7 balls that we juggle …
Do you measure the results of your activities in your business?
You’ve heard; what get’s measured gets managed, haven’t you? So are you measuring the results of all aspects of your business? Are you measuring the ratio of appointments to purchases? Are you measuring the number of visits to your store …
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Are tag-lines really effective in marketing?
Taglines are often used at the end of a marketing effort. In effect they are your last chance to give your message to a future client. Many of the writers of marketing blogs promote tag-lines as an opportunity to communicate …
Why do 96% of all companies fail within the first 10 years?
Some people say that it is due to the management of the company. I will argue that that is not the real reason. Let’s take a quick look at what businesses are doing in my marketplace. When I look at …
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Does your business need intellectual capital to grow?
Does your business need an injection so that you can create new ideas so that your business flourishes? In a recent article about political parties I read about how they use their political foes, the civil service and research to …
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Did you know there is a big difference between taking action and wanting something?
I hope the following comments give you some insight. When we were young we had many wishes, hopes and dreams. Thankfully our parents assisted us in getting many of these dreams. But now you are an adult, you have to …
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Have you learned anything about marketing over the past year?
This is a very serious question from someone who is interested in your business growth. It is my hope that with this blog that your knowledge and understanding of the aspects of marketing are increasing. As you know there are …
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Did you know that your customer’s are evaluating you all the time?
Are you passing their test? Let me give you a simple example. Let’s look at pizza. I believe there are 5 areas that most people look at when it comes to pizza. They are; Is the price/value comparison good? Was …
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Are you able to get your prospects attention easily?
I’ve failed, you’ve failed, and you’ve seen others fail in getting the attention of those they needed to talk to. I find that when I am very self-centered, no one pays attention to me. When I view advertising and see …
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How many assumptions do you make each day?
By assumptions, I mean guesses, notions or ideas about how something is going to turn out before you even take action. The challenge isn’t in the assumptions, it is in the guess that things will turn out bad. As humans …