There is a big difference in the customers eyes, isn’t there? When you provide solutions you have a through understanding of your future client’s wishes, wants and needs. If you are selling products it is based mainly on price and …
Are you providing solutions or selling products and services? Read more »
Could it be that you don’t understand their attitude? Let me give you an example; an advisor approaches you with a unique suggestion that they would like to help you out with. It is in an area that you are …
If you are in sales do you find it hard to work with some business owners? Read more »
In other words do you have doubts about the future of your business? I believe that most business people have struggled with this at times. The key understanding is to realize that at times you are going to feel that …
Does your business vision appear to be limited at times? Read more »
Even if you are a long-term business you need to read this. If you think you have your market all wrapped up I would suggest you think about this conclusion again. In my years of business I’ve seen massive changes …
Are you innovating to penetrate your marketplace? Read more »
All retail sales staff make this statement every day, much to their ruin in my opinion. I believe that when you ask ‘Can I help you with something?’ it does nothing to build rapport between you, your business and the …
As a professional you need to be aware of particular words that can turn others away from you and your product or service. I am going to start with one that has caused me great difficulty is the word is …
As we start this New Year, there is a tendency to get overly focused on business goals. Come with me as I explore some other options. We must remember that work is only one of 7 balls that we juggle …
You’ve heard; what get’s measured gets managed, haven’t you? So are you measuring the results of all aspects of your business? Are you measuring the ratio of appointments to purchases? Are you measuring the number of visits to your store …
Do you measure the results of your activities in your business? Read more »
Taglines are often used at the end of a marketing effort. In effect they are your last chance to give your message to a future client. Many of the writers of marketing blogs promote tag-lines as an opportunity to communicate …
Some people say that it is due to the management of the company. I will argue that that is not the real reason. Let’s take a quick look at what businesses are doing in my marketplace. When I look at …
Why do 96% of all companies fail within the first 10 years? Read more »